Running a small business comes with its fair share of risks. Whether it’s customer injuries, property damage, or legal disputes, general liability insurance is essential to protect your business from financial ruin. However, finding affordable and comprehensive coverage can be challenging.
In this article, we will explore 20 of the cheapest general liability insurance providers for small businesses in February 2025. Each provider will be evaluated based on pricing, coverage limits, deductibles, and exclusions to help you make an informed decision.
What is General Liability Insurance?
General liability insurance covers legal expenses and claims resulting from third-party bodily injuries, property damage, and advertising-related issues. It is a fundamental policy that most businesses need to operate legally and securely.
Key Benefits of General Liability Insurance:
- Protection against lawsuits
- Coverage for medical expenses
- Property damage protection
- Advertising injury coverage
- Peace of mind for business owners
1. NEXT Insurance
NEXT Insurance is a leading provider of general liability insurance designed specifically for small businesses, freelancers, and entrepreneurs. Known for its affordable pricing, quick online application process, and industry-specific policies, NEXT has become a popular choice for business owners seeking comprehensive yet budget-friendly coverage.
Affordable Pricing & Transparent Costs
One of the biggest advantages of NEXT Insurance is its competitive pricing. Policies start at just $11 per month, making it one of the cheapest options for small business owners. Unlike traditional insurers, NEXT eliminates the need for brokers or agents, allowing customers to purchase insurance directly online—resulting in lower costs and faster service.
Coverage Limits & Protection Features
NEXT Insurance provides coverage limits of up to $1 million per occurrence, ensuring that small businesses are protected against financial losses from legal claims, accidents, or third-party damages. The total aggregate limit can reach up to $2 million per policy period, offering substantial protection at an affordable price.
What Does NEXT General Liability Insurance Cover?
NEXT’s general liability insurance includes:
✔ Bodily Injury Coverage: Protects against medical expenses and legal fees if a third party (customer, vendor, or visitor) gets injured on your business premises.
✔ Property Damage Coverage: Pays for damages caused to someone else’s property due to your business operations.
✔ Legal Defense Costs: Covers attorney fees, court costs, and settlements in case of lawsuits related to third-party injuries or property damage.
✔ Advertising Injury Coverage: Protects against claims related to copyright infringement, defamation, and misleading advertising.
No Deductibles & Easy Claims Process
A major benefit of NEXT Insurance is that many policies come with a $0 deductible, meaning business owners don’t have to pay out of pocket before coverage kicks in. Additionally, NEXT’s online platform allows policyholders to file claims quickly and track their status in real time.
Exclusions & Limitations
While NEXT Insurance offers broad coverage, there are some exclusions:
❌ Employee Injuries: Workers’ compensation is required separately.
❌ Professional Errors: NEXT does not cover negligence or mistakes in professional services (errors and omissions insurance is needed).
❌ Intentional Damages: Deliberate harm or fraudulent actions are not covered.
Final Verdict
For small businesses looking for affordable, customizable, and easy-to-manage general liability insurance, NEXT Insurance stands out as a top choice. Its low pricing, no deductible policies, and hassle-free online application make it ideal for startups, freelancers, and growing businesses.
2. Hiscox
Hiscox is one of the most reputable names in the small business insurance market. Founded in 1901, Hiscox has built a strong reputation for offering flexible, affordable, and tailored insurance solutions for various industries. Whether you own a retail store, a consulting business, or an IT company, Hiscox provides customizable policies to fit your specific needs.
Why Choose Hiscox for General Liability Insurance?
Hiscox stands out for its ability to serve small businesses, startups, and independent professionals with flexible insurance policies. Unlike some insurers that require extensive paperwork and agent interactions, Hiscox allows business owners to get quotes, purchase policies, and manage their coverage online.
Additionally, Hiscox provides coverage options for businesses that operate remotely or across multiple states, making it a great choice for freelancers, consultants, and e-commerce businesses.
Table of Contents
Pricing & Affordability
Hiscox offers competitive pricing, making it one of the cheapest options for small business owners.
- Starting Price: $22.50 per month
- Annual Cost: Around $270 per year (depending on industry and risk level)
- Discounts: Hiscox often provides discounts for bundling policies such as general liability and professional liability insurance.
Compared to other insurers, Hiscox is one of the more budget-friendly choices, especially for low-risk businesses.
Coverage Limits & Policy Details
- General Liability Coverage Limit: Ranges from $500,000 to $2 million per occurrence.
- Medical Payments Coverage: Covers customer injuries (e.g., slip-and-fall accidents).
- Property Damage Protection: Covers third-party property damage (e.g., a contractor accidentally breaking a client’s window).
- Advertising Injury Coverage: Protects against claims of libel, slander, or copyright infringement.
Deductibles & Exclusions
Hiscox’s deductibles vary based on risk factors and the type of business insured. Some businesses may qualify for zero-deductible policies, while others may have deductibles ranging from $250 to $1,000.
However, Hiscox does not cover:
Professional liability claims (e.g., errors and omissions for consultants or lawyers).
Employee-related claims (e.g., workers’ compensation).
Cyber risks (e.g., data breaches—separate cyber insurance is required).
Final Verdict
For small business owners looking for affordable and flexible general liability insurance, Hiscox is a top contender. Its easy-to-use platform, competitive pricing, and tailored coverage options make it an excellent choice for a wide range of industries.
3. CoverWallet
Finding the right general liability insurance can be overwhelming, especially with the number of options available. CoverWallet simplifies this process by acting as an online insurance marketplace that connects small business owners with multiple providers. Rather than being a direct insurance carrier, CoverWallet partners with well-known insurers, allowing businesses to compare policies and choose the best fit based on coverage, price, and terms.
Affordable Pricing and Coverage Options
CoverWallet offers general liability insurance starting at $39 per month, making it a competitive option for small businesses looking for cost-effective coverage. Policies typically include:
- Bodily Injury & Property Damage Coverage: Protects against third-party injuries or property damage occurring on business premises or as a result of business operations.
- Legal Defense Costs: Covers attorney fees, court costs, and settlements in the event of lawsuits related to covered claims.
- Advertising Injury Protection: Safeguards businesses from claims of libel, slander, copyright infringement, or false advertising.
Coverage limits typically range between $1 million and $2 million, providing ample protection for most small businesses.
User-Friendly Digital Experience
One of CoverWallet’s standout features is its seamless online experience. The platform allows business owners to:
- Get instant quotes from multiple insurance carriers.
- Compare policies side by side to find the best deal.
- Purchase coverage completely online without having to visit an agent.
- Manage policies, submit claims, and download certificates of insurance through an intuitive digital dashboard.
This level of convenience makes CoverWallet particularly appealing to tech-savvy entrepreneurs and businesses that prefer a hassle-free, digital-first approach.
Customizable Policies & Industry-Specific Coverage
CoverWallet understands that different industries have unique risks. It provides tailored policies for a variety of businesses, including:
- Retail stores
- Contractors and construction companies
- Restaurants and food service providers
- Professional services (consultants, freelancers, etc.)
- Healthcare and beauty professionals
By working with a broad range of insurance carriers, CoverWallet ensures businesses can access policies specifically designed to cover their industry’s unique risks.
Exclusions and Limitations
While CoverWallet offers comprehensive general liability insurance, certain exclusions apply. The specific terms depend on the chosen carrier, but common exclusions include:
- Employee injuries (covered under workers’ compensation insurance).
- Professional errors (requires professional liability insurance).
- Cyber risks and data breaches (covered under cyber liability insurance).
Final Thoughts
CoverWallet is an excellent choice for small business owners who want a simple, fast, and cost-effective way to compare and purchase general liability insurance. With its competitive pricing, easy online access, and customizable options, it stands out as one of the best solutions for small businesses seeking affordable and flexible coverage.
4. Simply Business
Simply Business is an online insurance marketplace that helps small business owners find affordable and customizable general liability insurance from multiple carriers. Unlike traditional insurance companies that provide only their own policies, Simply Business acts as a broker, allowing businesses to compare rates and coverage options from various top-rated insurance providers. This makes it an excellent choice for entrepreneurs looking for the best possible deal without spending hours shopping around.
Pricing and Affordability
Simply Business offers some of the most competitive pricing in the market, with policies starting at $21.25 per month. The actual cost depends on factors such as business type, location, industry risk level, and the specific insurance provider chosen. The ability to compare multiple quotes ensures that small business owners can find the most budget-friendly option tailored to their needs.
Coverage Limits
The general liability insurance coverage from Simply Business typically includes:
- Coverage limits between $1 million and $2 million, depending on the selected policy and provider.
- Bodily injury coverage, which pays for medical expenses if a customer or third party is injured on business premises.
- Property damage coverage, which covers repair or replacement costs for any accidental damage caused by the business.
- Personal and advertising injury protection, which protects businesses from claims related to slander, libel, and copyright infringement.
Deductibles
Simply Business operates as a broker, so deductibles vary depending on the chosen insurance provider. Some policies may have a $0 deductible, while others may require an upfront cost before coverage applies. Businesses can select a policy with deductibles that best match their financial situation.
Exclusions
Like all insurance policies, Simply Business has certain exclusions, including:
- Employee injuries, which typically require a separate workers’ compensation policy.
- Professional liability, which protects against claims related to negligence or errors in services provided.
- Cyber liability, which covers data breaches and cyberattacks.
Why Choose Simply Business?
- Quick and easy online quote comparison saves time and helps find the most affordable policy.
- Customizable coverage options to suit different business types and risk levels.
- Trusted partnerships with top insurers, ensuring reliable and reputable coverage.
For small business owners seeking a hassle-free way to secure general liability insurance at an affordable price, Simply Business stands out as one of the best choices in February 2025.
5. The Hartford
With over 200 years of experience, The Hartford is one of the most trusted insurance providers in the U.S. It offers comprehensive general liability insurance tailored specifically for small businesses across various industries. The company is known for its financial strength, excellent customer service, and ability to provide customized policies based on a business’s unique needs.
Key Features:
- Pricing: Starts at $67 per month, which may be higher than some competitors, but offers extensive coverage.
- Coverage Limits: Up to $1 million per occurrence and can extend to higher limits based on business needs.
- Deductibles: Typically range from $250 to $1,000, depending on risk factors.
- Exclusions: Does not cover professional services, cyber risks, or intentional acts.
Why Choose The Hartford?
- Strong Reputation: Decades of experience in business insurance.
- Industry-Specific Coverage: Offers policies designed for retail, contractors, and professional services.
- Excellent Claims Process: Provides fast and reliable claim settlements.
Small businesses looking for a well-established insurer with strong financial backing and personalized coverage should consider The Hartford.
6. Acuity
Acuity is a highly rated insurance provider known for its exceptional customer service and industry-specific business insurance solutions. It provides general liability insurance to protect businesses from financial losses due to third-party injuries, property damage, and legal claims.
Key Features:
- Pricing: Between $200 – $1,000 per year, making it one of the more flexible providers.
- Coverage Limits: From $1 million to $50 million, offering one of the highest upper limits among insurers.
- Deductibles: Range from $250 to $5,000, depending on the policy and level of risk.
- Exclusions: Does not cover high-risk activities, professional errors, or employee-related claims.
Why Choose Acuity?
- Personalized Business Solutions: Offers insurance tailored to specific industries like construction, manufacturing, and retail.
- High Coverage Limits: Suitable for businesses needing extra protection.
- Excellent Support: Known for superior customer service and claims handling.
Businesses needing a high coverage limit and a provider with a strong customer-focused approach will benefit from Acuity’s policies.
7. GEICO
Although GEICO is best known for auto insurance, it also provides general liability insurance through partnerships with top-rated commercial insurers. GEICO acts as an intermediary, connecting small business owners with affordable and reliable liability insurance options.
Key Features:
- Pricing: Varies based on the partnered provider and industry type.
- Coverage Limits: Typically $300,000 to $1 million per occurrence, depending on the selected insurer.
- Deductibles: Based on the terms of the partnered provider.
- Exclusions: Depend on the specific insurance provider but may exclude employee claims, professional liability, and cyber risks.
Why Choose GEICO?
- Competitive Pricing: Works with multiple carriers to find the best rates.
- Easy Online Quotes: Business owners can get a quote quickly through GEICO’s website.
- Trusted Brand: Backed by one of the most recognized names in insurance.
GEICO is an excellent option for small business owners looking for a cost-effective general liability insurance solution with flexible options.
8. Travelers
Travelers is one of the most established insurance companies in the U.S., offering a wide range of business insurance policies, including general liability coverage for small businesses. With over 160 years of experience, Travelers is known for its financial strength and ability to customize coverage based on industry-specific needs.
Pricing:
Travelers’ general liability insurance pricing varies based on multiple factors, such as industry, location, business size, and coverage limits. Because Travelers does not offer instant online quotes like some competitors, business owners need to contact an agent or use an online broker to get an accurate price estimate.
Coverage Limit:
Travelers provides standard general liability coverage with limits typically starting at $1 million per occurrence and higher amounts available for businesses needing additional protection.
Deductibles:
The deductible depends on the policy terms and risk factors associated with the business. Travelers allows businesses to customize deductibles to balance premium costs and out-of-pocket expenses.
Exclusions:
Like most general liability policies, Travelers excludes professional liability, employment-related claims, and cyber risks. If a business requires protection against these exclusions, separate policies like professional liability insurance, employment practices liability insurance (EPLI), or cyber liability insurance are necessary.
Why Choose Travelers?
- Well-established company with a strong reputation.
- Customizable coverage tailored to different industries.
- Large network of agents offering personalized assistance.
Drawbacks:
- No instant online quotes.
- Pricing varies significantly based on business type and risk
9. biBERK
biBERK is a subsidiary of Berkshire Hathaway, providing affordable and direct-to-consumer small business insurance. Its straightforward pricing and online-first model make it a great option for small business owners looking for general liability coverage without the need for intermediaries.
Pricing:
biBERK offers some of the lowest-priced general liability policies, starting at $275 per year. Compared to many competitors that charge monthly premiums, this annual pricing structure can save businesses money in the long run.
Coverage Limit:
Standard coverage limits start at $1 million per occurrence, with higher limits available based on the business’s risk level.
Deductibles:
biBERK keeps deductibles low or at zero for most general liability policies, meaning businesses can avoid significant out-of-pocket expenses when filing claims.
Exclusions:
biBERK excludes coverage for employee injuries (workers’ compensation is required separately) and cyber-related incidents. Businesses needing additional protection must purchase separate policies.
Why Choose biBERK?
- Backed by Berkshire Hathaway, ensuring financial stability.
- Lower costs compared to traditional insurance providers.
- Easy online purchase and claims process.
Drawbacks:
- Limited customization options.
- No in-person agents; everything is handled online.
10. Thimble
Thimble is a flexible, on-demand insurance provider ideal for freelancers, gig workers, and small businesses needing short-term or pay-as-you-go coverage. Unlike traditional insurers that require long-term commitments, Thimble allows businesses to purchase hourly, daily, weekly, or monthly policies.
Pricing:
Thimble offers some of the most budget-friendly options, with coverage starting at just $5 per day. This pricing structure benefits businesses that do not need year-round coverage but still want protection when working on projects or events.
Coverage Limit:
General liability coverage typically starts at $1 million per occurrence, with options to increase coverage as needed.
Deductibles:
Most of Thimble’s policies come with zero deductibles, making it an attractive choice for small businesses that want coverage without upfront out-of-pocket costs.
Exclusions:
Since Thimble specializes in short-term coverage, it does not provide long-term business risk protection. Additionally, professional liability and employee-related claims are not covered under its general liability policies.
Why Choose Thimble?
- Perfect for gig workers, event organizers, and temporary projects.
- Affordable, on-demand coverage with no long-term commitment.
- Instant online quotes and fast policy activation.
Drawbacks:
- Not ideal for businesses needing permanent year-round coverage.
- Limited coverage options for certain industries.
Final Thoughts on Travelers, biBERK, and Thimble
- Travelers is a solid choice for small businesses seeking customized coverage from a well-established insurer.
- biBERK is best for cost-conscious business owners who want affordable, direct-to-consumer coverage.
- Thimble is ideal for freelancers and project-based businesses needing flexible short-term protection.
Conclusion
Choosing the right general liability insurance for your small business is critical for financial security and legal compliance. Factors like coverage limits, exclusions, and deductibles should be carefully considered. Among the 20 cheapest providers listed, NEXT Insurance, Hiscox, CoverWallet, and Simply Business stand out as the most affordable and accessible options in February 2025.
To find the best fit for your business, compare multiple quotes, assess policy terms, and consult with an insurance expert if needed.
